{"id":1090,"date":"2025-03-22T00:54:48","date_gmt":"2025-03-21T20:54:48","guid":{"rendered":"http:\/\/borninarmenia.am\/?page_id=1090"},"modified":"2025-06-18T12:23:46","modified_gmt":"2025-06-18T08:23:46","slug":"patmuthyun-ev-arakheluthyun","status":"publish","type":"page","link":"https:\/\/borninarmenia.am\/en\/nuard\/xnamkhi-mijocneri-masin\/patmuthyun-ev-arakheluthyun\/","title":{"rendered":"History and mission"},"content":{"rendered":"<h2><strong>History\u00a0 <\/strong><\/h2>\n<p>\u2764\ufe0f<\/p>\n<p>Beauty, youth, and healthy skin bear the name \u00abNUARD\u00bb.<\/p>\n<p>\u2764\ufe0f<\/p>\n<p>NUARD is a story born from nature, brought to life by feminine strength and the art of care. We truly believe that beauty, youth, and healthy skin are not just feelings, but a way of life. And this way of life has a name \u2014 NUARD.<\/p>\n<p>Inspired by the nature of Armenia, our cosmetics are crafted from flowers, herbs, fruits, and berries to bring you radiance and health.\nOur products are created with special care and attention, becoming reliable allies in the care of your face, body, and hair.\nThe brand NUARD launched in the Armenian market on October 10, 2020 \u2014 during the challenging days of the 44-day war \u2014 bringing not only skincare products but also hope, strength, and faith in the beauty of Armenian women, as well as in the power and purity of Armenia\u2019s nature.\nIn just four years, by 2024, NUARD has become one of the top three most recognized natural cosmetics brands in Armenia.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Mission<\/strong><\/h2>\n<p>\u2764\ufe0f<\/p>\n<p>NUARD was born from a simple yet firm goal\u2014to restore natural care to everyday life.<\/p>\n<p>\u2764\ufe0f<br data-start=\"1222\" data-end=\"1225\" \/>We honor our roots and the traditions of Armenian care. Instead, we harmoniously blend them with modern laboratory technologies to create unique formulas that carry the knowledge and power of natural herbs passed down from the era of Urartu and the early Middle Ages.<\/p>\n<p>NUARD\u2019s motto is HAPPY WOMAN, written in Urartian cuneiform. This word emphasizes our belief in a woman\u2019s natural beauty, inner strength, and journey of self-discovery.<\/p>\n<p>\u2764\ufe0f<\/p>\n<p>NUARD \u2014 where nature comes alive on your skin, your body feels tenderness, and your soul finds freedom.<\/p>\n<p>\u2764\ufe0f<\/p>","protected":false},"excerpt":{"rendered":"<p>\u054a\u0561\u057f\u0574\u0578\u0582\u0569\u0575\u0578\u0582\u0576\u00a0 \u2764\ufe0f \u0533\u0565\u0572\u0565\u0581\u056f\u0578\u0582\u0569\u0575\u0578\u0582\u0576\u0568, \u0565\u0580\u056b\u057f\u0561\u057d\u0561\u0580\u0564\u0578\u0582\u0569\u0575\u0578\u0582\u0576\u0576 \u0578\u0582 \u0561\u057c\u0578\u0572\u057b \u0574\u0561\u0577\u056f\u0576 \u0578\u0582\u0576\u0565\u0576 \u00ab\u0546\u0548\u0552\u0531\u0550\u0534\u00bb \u0561\u0576\u0578\u0582\u0576\u0568: \u2764\ufe0f \u0546\u0548\u0552\u0531\u0550\u0534-\u0568 \u0574\u056b \u057a\u0561\u057f\u0574\u0578\u0582\u0569\u0575\u0578\u0582\u0576 \u0567\u055d \u0562\u0578\u0582\u0575\u057d\u0565\u0580\u056b\u0581 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