{"id":1254,"date":"2025-03-24T00:47:11","date_gmt":"2025-03-23T20:47:11","guid":{"rendered":"https:\/\/borninarmenia.am\/?page_id=1254"},"modified":"2025-06-13T09:38:30","modified_gmt":"2025-06-13T05:38:30","slug":"patmuthyun-ev-arakheluthyun","status":"publish","type":"page","link":"https:\/\/borninarmenia.am\/en\/mihr\/xnamkhi-mijocneri-masin\/patmuthyun-ev-arakheluthyun\/","title":{"rendered":"History and mission"},"content":{"rendered":"<p><strong data-start=\"232\" data-end=\"271\">MIHR \u2014 natural care for men<\/strong><\/p>\n<p><a class=\"Link_link-wrapper__0xpcE Emoji_emoji__vbZHi __variable_e5a5aa EmojisList_emojis-list-item__F5NKC\" href=\"https:\/\/emojipedia.org\/large-red-square\" target=\"_self\" aria-label=\"Red Square\" aria-describedby=\"large-red-square\" data-src=\"\">\ud83d\udfe5<\/a><\/p>\n<p><strong data-start=\"273\" data-end=\"283\">MIHR-<\/strong>is a natural skincare brand for men, specially created to match their needs, energy, and style. Our products are made in Armenia using high-quality natural ingredients derived from flowers, fruits, and plants.<\/p>\n<p><strong data-start=\"554\" data-end=\"564\">MIHR-<\/strong>entered the market in 2023 as a <a href=\"https:\/\/borninarmenia.am\/product-category\/nuard\/\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"593\" data-end=\"615\">NUARD`s<\/strong><\/a> strong sub-brand within the men's line. It offers powerful and effective care products of high quality \u2014 free from harmful ingredients.<\/p>\n<hr data-start=\"792\" data-end=\"795\" \/>\n<p data-start=\"797\" data-end=\"858\"><strong data-start=\"801\" data-end=\"856\">Men\u2019s skincare should be simple and natural.<\/strong><\/p>\n<p>\ud83d\udfe5<\/p>\n<p>Our range includes:<br data-start=\"914\" data-end=\"917\" \/><a class=\"Link_link-wrapper__0xpcE Emoji_emoji__vbZHi __variable_e5a5aa EmojisList_emojis-list-item__F5NKC\" href=\"https:\/\/emojipedia.org\/large-red-square\" target=\"_self\" aria-label=\"Red Square\" aria-describedby=\"large-red-square\" data-src=\"\">\ud83d\udfe5<\/a> <a href=\"https:\/\/borninarmenia.am\/product-category\/mihr\/xnamkhi-mijocneri-tesakani-mihr\/\" target=\"_blank\" rel=\"noopener\">Face, body, hair, and beard care products<\/a><br data-start=\"959\" data-end=\"962\" \/><a class=\"Link_link-wrapper__0xpcE Emoji_emoji__vbZHi __variable_e5a5aa EmojisList_emojis-list-item__F5NKC\" href=\"https:\/\/emojipedia.org\/large-red-square\" target=\"_self\" aria-label=\"Red Square\" aria-describedby=\"large-red-square\" data-src=\"\">\ud83d\udfe5<\/a> Carefully crafted <strong data-start=\"983\" data-end=\"1008\">gift <a href=\"https:\/\/borninarmenia.am\/product-category\/mihr\/nver-havaqacuner\/\" target=\"_blank\" rel=\"noopener\">boxes<\/a><\/strong>which are the perfect solution when choosing a gift.<\/p>\n<p>MIHR\u2019s sets, featuring stylish packaging, modern design, and high quality, make practical and impressive gifts for any occasion \u2014 birthdays, holidays, or simply to show care.<\/p>\n<hr data-start=\"1301\" data-end=\"1304\" \/>\n<p><strong data-start=\"1310\" data-end=\"1343\"><a class=\"Link_link-wrapper__0xpcE Emoji_emoji__vbZHi __variable_e5a5aa EmojisList_emojis-list-item__F5NKC\" href=\"https:\/\/emojipedia.org\/large-red-square\" target=\"_self\" aria-label=\"Red Square\" aria-describedby=\"large-red-square\" data-src=\"\">\ud83d\udfe5<\/a> MIHR\u2019s slogan is \u00abLord\u00bb<\/strong> (written in Urartian cuneiform) as a symbol of strength, clarity, and inner stability.<\/p>\n<p>The core values of Mihir are<\/p>\n<p><a class=\"Link_link-wrapper__0xpcE Emoji_emoji__vbZHi __variable_e5a5aa EmojisList_emojis-list-item__F5NKC\" href=\"https:\/\/emojipedia.org\/large-red-circle\" target=\"_self\" aria-label=\"Red Circle\" aria-describedby=\"large-red-circle\" data-src=\"\">\ud83d\udd34<\/a> Natural ingredients<br data-start=\"1443\" data-end=\"1446\" \/><a class=\"Link_link-wrapper__0xpcE Emoji_emoji__vbZHi __variable_e5a5aa EmojisList_emojis-list-item__F5NKC\" href=\"https:\/\/emojipedia.org\/large-red-circle\" target=\"_self\" aria-label=\"Red Circle\" aria-describedby=\"large-red-circle\" data-src=\"\">\ud83d\udd34<\/a> Unique design<br data-start=\"1475\" data-end=\"1478\" \/><a class=\"Link_link-wrapper__0xpcE Emoji_emoji__vbZHi __variable_e5a5aa EmojisList_emojis-list-item__F5NKC\" href=\"https:\/\/emojipedia.org\/large-red-circle\" target=\"_self\" aria-label=\"Red Circle\" aria-describedby=\"large-red-circle\" data-src=\"\">\ud83d\udd34<\/a> Effectiveness of use<br data-start=\"1512\" data-end=\"1515\" \/>\ud83c\udde6\ud83c\uddf2 Armenian recipes<\/p>\n<hr data-start=\"1560\" data-end=\"1563\" \/>\n<p><strong data-start=\"1565\" data-end=\"1650\">MIHR is not just care; it\u2019s a choice for a strong, determined, and resolute man.<\/strong><br data-start=\"1650\" data-end=\"1653\" \/>He who knows what he wants and how to achieve his goals.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1298\" src=\"https:\/\/borninarmenia.am\/wp-content\/uploads\/2025\/03\/mihr-hy-300x150.jpg\" alt=\"\" width=\"300\" height=\"150\" srcset=\"https:\/\/borninarmenia.am\/wp-content\/uploads\/2025\/03\/mihr-hy-300x150.jpg 300w, https:\/\/borninarmenia.am\/wp-content\/uploads\/2025\/03\/mihr-hy-18x9.jpg 18w, https:\/\/borninarmenia.am\/wp-content\/uploads\/2025\/03\/mihr-hy.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>When creating \u201cMIHR,\u201d we were guided by the desire to develop high-quality and natural care products for men today.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1303\" src=\"https:\/\/borninarmenia.am\/wp-content\/uploads\/2025\/03\/mihr-en-1-300x150.jpg\" alt=\"\" width=\"300\" height=\"150\" srcset=\"https:\/\/borninarmenia.am\/wp-content\/uploads\/2025\/03\/mihr-en-1-300x150.jpg 300w, https:\/\/borninarmenia.am\/wp-content\/uploads\/2025\/03\/mihr-en-1-18x9.jpg 18w, https:\/\/borninarmenia.am\/wp-content\/uploads\/2025\/03\/mihr-en-1.jpg 599w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0544\u053b\u0540\u0550` \u0562\u0576\u0561\u056f\u0561\u0576 \u056d\u0576\u0561\u0574\u0584 \u057f\u0572\u0561\u0574\u0561\u0580\u0564\u056f\u0561\u0576\u0581 \u0570\u0561\u0574\u0561\u0580 \ud83d\udfe5 \u0544\u053b\u0540\u0550-\u0568 \u0562\u0576\u0561\u056f\u0561\u0576 \u056d\u0576\u0561\u0574\u0584\u056b \u0574\u056b\u057b\u0578\u0581\u0576\u0565\u0580\u056b \u0561\u057a\u0580\u0561\u0576\u0584\u0561\u0576\u056b\u0577 \u0567 \u057f\u0572\u0561\u0574\u0561\u0580\u0564\u056f\u0561\u0576\u0581 \u0570\u0561\u0574\u0561\u0580\u055d \u057d\u057f\u0565\u0572\u056e\u057e\u0561\u056e \u0570\u0561\u057f\u0578\u0582\u056f \u056b\u0580\u0565\u0576\u0581 \u056f\u0561\u0580\u056b\u0584\u0576\u0565\u0580\u056b\u0576, \u0567\u0576\u0565\u0580\u0563\u056b\u0561\u0575\u056b\u0576 \u0578\u0582 \u056f\u0565\u0580\u057a\u0561\u0580\u056b\u0576 \u0570\u0561\u0574\u0561\u057a\u0561\u057f\u0561\u057d\u056d\u0561\u0576\u0589 \u0544\u0565\u0580 \u0574\u056b\u057b\u0578\u0581\u0576\u0565\u0580\u0568 \u057a\u0561\u057f\u0580\u0561\u057d\u057f\u057e\u0561\u056e \u0565\u0576 \u0540\u0561\u0575\u0561\u057d\u057f\u0561\u0576\u0578\u0582\u0574 \u0562\u0561\u0580\u0571\u0580\u0578\u0580\u0561\u056f \u0562\u0576\u0561\u056f\u0561\u0576 \u0562\u0561\u0572\u0561\u0564\u0580\u056b\u0579\u0576\u0565\u0580\u056b\u0581\u055d \u056e\u0561\u0572\u056b\u056f\u0576\u0565\u0580\u056b, \u0574\u0580\u0563\u0565\u0580\u056b, \u0562\u0578\u0582\u0575\u057d\u0565\u0580\u056b \u0570\u056b\u0574\u0584\u0565\u0580\u0578\u057e\u0589 \u0544\u053b\u0540\u0550-\u0568 \u0577\u0578\u0582\u056f\u0561 \u0567 \u0574\u057f\u0565\u056c 2023-\u056b\u0576\u055d \u0578\u0580\u057a\u0565\u057d \u0546\u0548\u0552\u0531\u0550\u0534 \u0561\u057a\u0580\u0561\u0576\u0584\u0561\u0576\u056b\u0577\u056b \u057f\u0572\u0561\u0574\u0561\u0580\u0564\u056f\u0561\u0576\u0581 \u057f\u0565\u057d\u0561\u056f\u0561\u0576\u0578\u0582 \u0578\u0582\u056a\u0565\u0572 \u0565\u0576\u0569\u0561\u0562\u0580\u0565\u0576\u0564\u0589 \u0531\u0575\u0576 \u0561\u057c\u0561\u057b\u0561\u0580\u056f\u0578\u0582\u0574 \u0567 \u0570\u0566\u0578\u0580, \u0561\u0580\u0564\u0575\u0578\u0582\u0576\u0561\u057e\u0565\u057f \u056d\u0576\u0561\u0574\u0584\u056b \u0574\u056b\u057b\u0578\u0581\u0576\u0565\u0580\u055d \u00a0\u0562\u0561\u0580\u0571\u0580 \u0578\u0580\u0561\u056f\u0578\u057e\u055d [&hellip;]<\/p>","protected":false},"author":1,"featured_media":1914,"parent":1243,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1254","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u054a\u0561\u057f\u0574\u0578\u0582\u0569\u0575\u0578\u0582\u0576 \u0587 \u0561\u057c\u0561\u0584\u0565\u056c\u0578\u0582\u0569\u0575\u0578\u0582\u0576 - \u0540\u0561\u0575\u056f\u0561\u056f\u0561\u0576 \u056d\u0576\u0561\u0574\u0584<\/title>\n<meta name=\"description\" content=\"\u0544\u053b\u0540\u0550-\u0568 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